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Cluster Sales Manager

The Usual Office Amsterdam, The Usual Rotterdam
Full-time
Permanent employee

Join us as

Cluster Sales Manager

Welcome to The Usual the design hotel and F&B hotspot where conscious hospitality meets a vibrant, welcoming atmosphere. The Usual is more than a place to stay, we are a place where guests come to connect, discover and feel at home.

Ready to put The Usual on the map? In this role, you’ll drive sales, build lasting relationships and shape our commercial strategy. You’ll have the freedom to make an impact, grow our brand and turn The Usual into the go-to destination for conscious travellers.

Be you with us

We believe travel can be a force for good. That is why we are building a hotel that won’t treat the planet like a hotel. We create conscious city stays that inspire our guests, colleagues and local communities to make a positive impact one step at a time.

And it starts with our people. At The Usual, you’re encouraged to be yourself, speak up and bring your ideas to the table. We believe the best work happens when people feel trusted, supported and free to reach their full potential. We challenge the status quo, work as one team and aren’t afraid to do things differently.

Come as you are. Bring your ideas. Let’s make hospitality better, together.

The role

As Cluster Sales Manager, you’ll be at the heart of driving profitable growth across our B2B segments from Corporate and Corporate Groups to MICE  while supporting B2C opportunities that fit our commercial strategy.

You’ll take the lead for our hotels in Rotterdam and Brussels, while also playing a role in future projects and new destinations. With your strong local network, commercial mindset and passion for hospitality, you’ll build meaningful relationships, open new doors and turn opportunities into long-term partnerships.

Working closely with Revenue, Brand Marketing and Operations, you’ll bring people and priorities together to create the best possible results for both our clients and our hotels. Your success will be measured by clear, jointly agreed KPIs, including revenue growth, new client acquisition and client retention across the Corporate and MICE segments.

Ready to make an impact? Here’s what you’ll be responsible for:
  • Perform targeted sales acquisition plans for Corporate and MICE segments in both cities.
  • Identify opportunities to grow high-yield and long-term business relationships.
  • Proactively organize and perform sales activities, including client visits, sales blitzes, site inspections, networking events, and trade fairs.
  • Build and nurture relationships with new and existing corporate clients, agencies, and event planners.
  • Partner with commercial key players such as destination bureaus, conference centres, hotel partners and others.
  • Act as a brand ambassador, ensuring alignment with The Usual’s values and mission in all interactions.
  • Develop a deep understanding of client needs and tailor solutions to exceed expectations.
  • Achieve and exceed revenue targets for Corporate Individual, Corporate Groups, and MICE. In addition for Brussels, a strong focus on EU/Government related business. 
  • Maintain accurate records of sales activities, pipeline, and client interactions using CRM tools.
  • Monitor market trends, competitor moves, and new opportunities to keep The Usual competitive.

What you'll bring to the table

You are an energetic and ambitious professional with a strong sense of responsibility and a sharp eye for commercial opportunities. With your excellent communication skills and your natural flair, you excel at building and strengthening lasting relationships. Time management and organization come naturally to you, and you consistently achieve your goals.

A self-starter through and through, you thrive on working towards both personal and team targets, with proven success in client acquisition. Hospitality and customer focus are second nature to you, seamlessly combined with a professional and analytical mindset. What you bring to the table: 
  • You spot opportunities and turn them into results;
  • You are always striving for win-win solutions that benefit both the client and the hotel;
  • You are committed to frequently travel to and from Brussels and Rotterdam;
  • Having an market B2B network already for Rotterdam and Brussels is highly favourable
  • You are commercially driven, professional, and have a keen eye for detail.
  • At least 2 years of recent experience in hotel sales, preferably in the B2B/corporate travel segment;
  • A bachelor's degree or equivalent work and thinking level, ideally in sales or hospitality;
  • Fluency in Dutch and English, both spoken and written (knowledge of French is a plus);
  • Experience in independently negotiating contracts;
  • Familiarity with hotel sales (distribution) channels is a plus.
  • We apply a hybrid working model with three in-office days in Amsterdam or at business contacts. 
  • You are legally allowed to work in the Netherlands.

What's in it for you?

  • A competitive salary and a performance-based bonus scheme (up to 20% of your annual gross salary).
  • 25 holidays to relax and unwind throughout the year.  
  • Pension contribution to take care of your old days.
  • Travel allowance for commuting and business travel for sales calls and client meetings; 
  • A dynamic and collaborative work environment where your ideas are valued.
  • Hybrid working
  • Personal coaching based on (y)our goals, development and ambition.  
  • Discount for you and family while enjoying time off (relax, eat, sleep, meet, and play) in our hotels.
  • Extra time off to volunteer with our charities.

How we work

We are proud to be an equal opportunity workplace. We strive to be open, honest, and inclusive, and we believe that these values are essential for everyone to be their best selves. We don't believe in a one-size-fits-all approach, we want to hear about your passions and help you build a career that fits your needs! There is freedom for growth, change, and defining our culture together.

Contact information

Do you have questions? Please don’t hesitate to reach out, we can’t wait to meet you! You can reach out to Ilse on ilse.wiersma@theusual.com and our People & Culture department on people@theusual.com.