We're committed to being a hotel that won’t treat the planet like a hotel. We think that travel can be a force for good. Our solution-oriented group of optimists is committed to offering welcoming city trips that empower and inspire our guests, our colleagues, and the locals to do good, every step of the way. 

At our workplace, we foster an empowering environment where individuals are encouraged to unleash their full potential. Our team embraces a warm and welcoming atmosphere, creating a sense of belonging and support for everyone. Collaboration is at the heart of our culture, as we believe that great achievements are made through teamwork and shared ideas. We are a game-changing company, constantly pushing boundaries and challenging the status quo of traditional hospitality. Join us and experience a workplace where being your authentic self is celebrated.

As a member of the Brand Marketing team, your focus lies with telling our brand story online and converting potential guests into loyal fans. Your day-to-day work will be to work closely with our Brand Marketing Director and Content Creator & PR Manager to help implement the brand’s (online) strategy. 

You will design and implement digital strategy across platforms for a unified approach. Relevant projects include search engine ads, social media ads, digital products in hotel, and website content optimization
 
We are ambitious and are looking for international expansion, therefore an interest in and understanding of diverse cultures and sensitivities is key.

Your superpowers 

• Curious by nature and eager to learn.
• Hands on attitude and open to share your knowledge and thoughts.
• Loves digital marketing and knows what works well on different platforms. 
• Creative and on top of the latest news and trends. 
• International and open mindset.
   

Essentials

• Must have a heart for sustainability, ESG, and hospitality. 
• Fluent English (written and spoken) is required. Dutch and French communication skills preferred. Other major European languages would be a pre. 
• Confident in liaising with (interviewing) different departments, partners, and guests.

 
Tasks include

• Collaborate with various departments to create cohesive campaigns across various platforms and digital spaces. 
• Develop and maintain long term marketing strategy and plannings 
• With a social media manager, create, run and optimize impactful paid social media campaigns designed to target potential hotel guests, f&b guests, & locals on Meta, LinkedIn, & Youtube. 
• On Google Ads and Microsoft Ads: 
  • Optimize existing ad strategies 
  • develop and deploy new ads to reflect changing promotional strategies.  
• Manage metasearch strategies and platforms. We use Meta I/O. 
• Website:
  • Maintain our website including content, design elements, translation work, etc.
  • Contribute to projects related to SEO
  • Backlinking development 
  • Collaborate with IT on technical development
• Set up or maintain digital profiles on: 
  • Google suite
  • Bing 
  • Apple Maps
• Manage current digital products including: 
  • Quarterly newsletter distribution
  • Digital elevator content
  • TV screen menus

• Salary to be determined based on qualifications and experience.
• Flexible schedule, within the team’s requirements. The office in The Hague will be your base. 
• Hybrid workplace; office, home, our hotels, or on the European roads. 
• The opportunity to join an innovative, sustainable, international hospitality group that’s committed to not just building new hotels but building a brand.
• Extra time off to volunteer with charities.
• Chance to shape your experience in a start-up environment.

We are proud to be an equal opportunity workplace. We strive to be open, honest, and inclusive, and we believe that these values are essential for everyone to be their best selves. We don't believe in a one-size-fits-all approach - we want to hear about your passions and help you build a career that fits your needs! There is freedom for growth, change, and defining our culture together.

Apply now, if the above sounds right for you.

Do you have any questions? Please don’t hesitate to reach out, we can’t wait to meet you. You can reach out to Aniek Holland at aniek.holland@theusual.com.